The Boot Room Initiative
Helping young people stay active through sports kit recycling.
We were the first business to support the award-winning Boot Room initiative, an innovative programme dedicated to collecting and redistributing quality used sports boots to children in need. Our premises served as a drop-off point, making it easy for families and local clubs to donate footwear.
In addition to hosting collections, we actively promoted the scheme among business partners and sports organisations, including Swansea City AFC. This initiative ensures that no child is prevented from participating in sport due to financial barriers, helping maintain confidence, health and inclusion.
- Provided our premises as the drop-off point
- Promoted the scheme across our networks and business partners
- Assisted with events and outreach
- Supported Swansea City AFC in raising awareness of the programme
This initiative helps remove financial barriers that prevent children from participating in sport.